E-FVG - The (funding) Misconception

If your company is actively seeking funding, you've probably come across quite a few websites urging you to "post your business plan here" or "upload your video elevator pitch" etc., all for a few hundred dollars or thereabouts. Beware, such sites are telling less than half of the story.

If your company is seeking funding and you are desirous of securing the funding in a reasonable time frame (60 - 90 days), the most important thing you need to have is not a business plan or a video elevator pitch - you need to have first and foremost, a viable business with a large accessible market. If you don't have that, there's no point even considering seeking funding, far less preparing a business plan or anything else. So if you don't have any experience in your company's chosen industry and don't have a team in place that does, or can't prove that your target market currently supports at least $500Million in annual sales, you need to go back to the drawing board.

If however, you do have a viable business with a large accessible market, you can proceed on the journey of seeking funding, but you will need much more that a business plan and a video elevator pitch to secure the funding you need in a reasonable time frame. What you will need, is a professional Funding Placement Program, that adequately addresses two (2) key considerations, namely (1) PREPARATION and (2) PROCESS.

THIS IS NOT AN OFFER TO SELL SECURITIES NOR A SOLICITATION OF AN OFFER TO BUY ANY SECURITIES IN THE UNITED STATES OR ANY OTHER JURISDICTION WHERE THEIR OFFER OR SALE IS NOT PERMITTED. ONLY "ACCREDITED INVESTORS" (AS DEFINED IN REGULATION D UNDER THE U.S. SECURITIES LAWS) WHO HAVE FURTHER QUALIFIED AS MEMBERS OF THE SUBJECT INVESTOR NETWORK MAY VIEW SPECIFIC INFORMATION AND MAY PARTICIPATE IN THE SUBJECT PRIVATE EQUITY MARKET.

The (funding) Misconception

- Beware of the glitzy web sales pitch; there's much more to

faster venture funding than most would have you believe.

No soldier in his right mind would venture out onto the battlefield without FULL kit. He would not simply carry his high-powered rifle, the "standard" equipment, he would be sure to also carry a revolver, knife, mobile data/voice communication system, ballistic vest, grenades, etc. In short, he'd be FULLY EQUIPPED for a task such as he is undertaking. Most importantly, however, beyond the various "tools", he would never go without a definitive "assault plan." That is the key essence of military precision and purpose.

The same principles applies to a company seeking funding. If you are serious about securing timely funding for your company, you'll need much more than the tradi-tional business plan, the weapon of choice for entrepreneurs.

As stated earlier, a successful funding initiative requires a professional, optimally structured, Funding Placement Program, focusing on PREPARATION and PROCESS.

PREPARATION

This aspect of the Funding Placement Program deals with the tools you will need. These tools are as follows:

1. A Professionally Written Business Plan

2. A Professionally Produced PowerPoint Presentation

3. A Professionally Produced Investor Pitch Video

4. A Professional Investment Rating Analysis

The above tools are critical to allowing a prospective investor with initial interest, to obtain a mucher clearer sense of what stage your company is at, what its business is about, what market you are targeting and why, and how passionate and knowledgeable you are about the business as its principal.

Unfortunately, there are many service providers on the web today, who target companies seeking capital like a pack of wolves chasing a lamb, preying on the lack of knowledge of most entrepreneurs regarding the dynamics and protocols of truly effective fundraising. Such vendors heavily promote one or two of the above-mentioned tools necessary for the funding initiative, (usually #1 and #3), while totally ignoring the others and the necessity of "PROCESS." They would have you believe that all you need is a good business plan and a cheaply produced video pitch, and you'll be swamped with investor checks in no time.

Ask yourself this question:

What good is the best business plan and video pitch in the world, if accredited investors never see them? What good are they, if the investors that do see them aren't really interested in any investments in your particular industry? Or don't invest invest in companies at the stage which yours is at? Or don't invest in companies in you particular geographic area? Get the picture?

Any vendor that tells you "bring your business plan, record a video pitch and post them on our site and the investors will come", is SELLING YOU UP THE CREEK WITHOUT A PADDLE, just to make a quick buck. They charge low and go for volume, because they know they're not really delivering any true and meaning ful value. Sure, one or two companies may actually get lucky and conect with an eventual investor, but rest assured, 99.9% of the entrepreneurs who fall for their sales pitch will NOT get the funding they seek that way. Perhaps the most damaging thing about such unscrupulous vendors, is that they continue to willfully perpetuate "the misconception", that an entrepreneur can go from an idea to accredited investor funding in a heartbeat with a second-rate business plan and a cheap video pitch, all costing less than $500 all told.

The fact is, before any new venture is ready to be put in front of accredited investors, it needs to raise a minimum of $15,000 in seed capital from friends and family first, which will then enable it to meet the TRUE COST of a PROFESSIONAL Funding Placement Program that is far more likely to deliver the desired results. The truth is, once a company has adequate seed capital in place, raising $1M or more in first round funding can be effected in as little as 60 days and sometimes faster,

a), IF you are "optimally prepared" and

b) IF you have a "proven process" to get your investment proposition in front of a dozen or more investors whose investment criteria are VERY CLOSELY aligned with the investment profile your business represents.

Very few entrepreneurs can handle the "properly prepared" part and the few that can then fall flat on their face when it comes to part "b" above, the "proven process." So, yes, after 6 months e-mailing their business plan to scores of VCs whose websites they find online, and posting their business plan and video pitch on one or two such posting sites, with no serious interest obtained, they get frustrated and convinced that it takes forever to raise $1M or more in funding. Nothing could be further from the truth.

If you go in for a driving license test after one driving lesson, do you really expect to pass? Of course not. You're not properly prepared. Too many entrepreneurs assume that once they've had a business plan professionally produced, usually by a third party, that they are fully prepared to raise capital. In today's venture funding arena, nothing could be further from the truth. All you will have done is stepped onto the street in your grey business suit with your business plan in briefcase and blended in perfectly with all the thousands of other faceless entrepreneurs out there in the middle of the highway, all trying to wave down an investor like how they would hail a cab. Of course the investors don't even see them, whizzing past at 100KPH in their plush Mercedes Benz and Rolls Royce vehicles. This is a metaphor, of course.

Okay, so you've seen the four key tools that form the PREPARATION component of a sound and professional Funding Placement Program. What then, is the PROCESS component? other

PROCESS

This component is critical and will optimize your company's chances of actually securing the funding it seeks and allow funding to be achieved much fasten would otherwise obtain. The key elements of this process are, continuing on numerically from the PREPARATION tools:

5. Investment Network Syndication

6. Investment Rating Ehancement

7. Investor Relations Management

Instead of trying to get an investor to notice you and your company among a multitude of faceless entrepreneurs and business plans, wouldn't it make far more sense for you to seek out an insider... one who knows where these investors congregate in large numbers when they're not whizzing past you out on the highway? A place where they all go to get a "heads up" on what their next lucrative investment could be? A place where qualified investment "Concierges" screen and prequalify deals and present only the top few that meet their investors' personal investment criteria, which can be quite specific and detailed? Surely you didn't think that today's sophisticated investors in this the 21st century, still drudgingly waded through piles of busines plans looking for a suitable investment themselves did you?

They sure don't! If your business plan and investment opportunity isn't pre-graded and qualified through whatever systematic "pre-qualifcation system" a given investor has in place, rest assured, your business plan will NEVER be seen by that investor, no matter how many times you e-mail it to his e-mail address or mail it to his office or post it on the Internet.

This is where E-FVG comes in. We are an authorized "Investment Concierge" or Investment Consultants, if you prefer, for what is without question the largest and most sophisitcated, web-based investment syndication platform and investor network in the world. With over 800 accredited "angel" investors registered, as well as over 2000 institutional investors ranging from Private Equity firms and Venture Capital Firms, to Hedge Funds and Mutual Funds, etc., we are able to provide far more high quality exposure of your company's investment proposition in a short space of time, than most other organizations online today. However, the power of our process lies not merely in the size and quality of our investor network, but is optimally proven by the state-of-the-art, syndication technology platform, that connects each and every single investor member of the network, allowing them to quickly identify with "PINPOINT ACCURACY" all prospective investments which represent a VERY HIGH PROBABILITY MATCH for their own individual investment criteria, all before reading a single business plan, or watching a single powerpoint presentation or video pitch.

Only after the system automatically "filters" out the "gold" ( best opportunities), as defined by each investor's pre-configured investment criteria, will the video pitches and powerpoint presentations and business plans of those select "matching" companies be reviewed. This key technology platform allows E-FVG to cross reference the investment profile of its company clients with the investment preferences of the 3000 investors in the database, to quickly create a "Top 100" List of serious potential investors for each of its clients. Can those businessplan and video pitch posting services on the web charging a couple of hundred dollars provide this level of service to you? Indeed not. For more information on the intricacies of our advanced syndication capabilities, and why what we offer is an exceptional value proposition, click here.

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